Privacy Policy Page

Privacy Policy

Roller and Associates, Inc. (www.rollerauction.com) Privacy Policy

Roller and Associates, Inc. ("Roller") understands that protecting the privacy and confidentiality of your personal information is of the utmost importance. This Privacy Policy explains what personal information is collected, how it is used, and your rights regarding this information. By using our website or services, you agree to the terms of this Privacy Policy.


Information We Collect

Roller collects personal information to provide and improve our services. The types of information we collect include:

  1. Personal Identification Information: Name, address, email address, and phone number.
  2. Payment Information: Credit card details and other payment-related information for auction participation or purchases.
  3. Online Behavior Information: IP address, browsing behavior, and bid activity on our website.
  4. Tracking Data: Cookies and similar technologies to collect session data, preferences, analytics, website usage history, and email open rates.
  5. Lead Generation Information: Information from users who engage with our social media ads or other marketing campaigns, which is added to our marketing lists.

How We Collect and/or Obtain Information

Roller collects information through the following methods:

  1. Direct Interaction:
    • When you register for an auction, create an account, or participate in auctions on our website.
    • When you provide contact details through forms, email communications, or phone calls.
  2. Payment Transactions:
    • Payment details are collected during checkout processes for auction purchases.
  3. Website Tracking:
    • Cookies and similar tracking technologies are used to gather session data, preferences, analytics, and website activity, including browsing and bidding behavior.
    • Email open rates are tracked when you engage with our marketing communications.
  4. Social Media and Marketing Platforms:
    • When you engage with our advertisements on platforms such as Facebook or Instagram, your information is collected through lead generation campaigns and added to our marketing lists.
  5. Third-Party Tools:
    • Marketing and communication tools like HubSpot are used to manage and send SMS and email campaigns.

How We Use Information

Roller uses the information we collect for the following purposes:

  1. Service Fulfillment:
    • To process your registration, facilitate your participation in auctions, and manage purchases.
  2. Communication:
    • To respond to inquiries, provide customer support, and deliver important updates about auctions, including reminders and results.
  3. Marketing:
    • To send promotional messages, auction updates, and marketing communications via email and SMS using platforms like HubSpot. Marketing activities include text marketing and email campaigns, tailored to your preferences and engagement.
  4. Website Optimization:
    • To analyze website usage, improve user experience, and enhance the functionality of our website based on session data and browsing behavior.
  5. Business Operations:
    • To manage business records, comply with legal and regulatory requirements, and conduct analytics to improve our services.

Information We Share

Roller is committed to protecting your privacy. We do not sell, share, or exchange your personal information with third parties for marketing purposes. Your information is shared only under the following circumstances:

  1. Service Providers:
    • We may share information with trusted third-party providers, such as HubSpot, to facilitate SMS and email marketing campaigns, manage communication, and support business operations. These providers are contractually obligated to maintain the confidentiality of your information and use it solely for the purposes specified by us.
  2. Legal Requirements:
    • Information may be disclosed if required to comply with legal obligations, such as a court order, subpoena, or request from a law enforcement agency.
  3. Business Transactions:
    • In the event of a merger, sale, or acquisition, your information may be transferred to the new entity, subject to the same privacy commitments.
  4. Consent-Based Sharing:
    • Information will only be shared with third parties beyond the scope of this policy with your explicit consent.

Cookies & Other Technologies

Roller uses cookies and similar tracking technologies to enhance your experience on our website and improve our services. These technologies help us collect and analyze the following information:

  1. Session Data:
    • To maintain your session while you navigate our website and ensure seamless functionality.
  2. Preferences:
    • To remember your preferences, such as login details and display settings, for a more personalized experience.
  3. Analytics:
    • To gather insights about website traffic, user behavior, and engagement patterns to improve our services and marketing efforts.
  4. Email Engagement:
    • To track email open rates and link clicks, enabling us to optimize our marketing communications.

Managing Cookies: You can control the use of cookies through your browser settings. Most browsers allow you to block or delete cookies, but doing so may impact the functionality and user experience of our website.


Information Security and Data Retention

Roller is committed to protecting your personal information through appropriate security measures and data retention policies.

Information Security

We implement a combination of physical, electronic, and administrative safeguards to protect the personal information we collect. These measures include:

  1. Secure Storage: Personal information is stored in secured environments, whether in paper or electronic format.
  2. Encryption: Sensitive data, such as payment information, is encrypted during transmission to ensure it remains protected.
  3. Access Controls: Only authorized personnel have access to personal information, with strict protocols in place to prevent unauthorized access.
  4. Monitoring: Our systems are regularly monitored and updated to address emerging security threats.

Data Retention

Personal information is retained only for as long as necessary to fulfill the purposes outlined in this policy, including meeting legal, regulatory, and business requirements. When information is no longer required, it is securely deleted or destroyed to prevent unauthorized access or misuse.


Links and Websites

The Roller website may contain links to external websites operated and maintained by third parties. These links are provided for your convenience, but please note the following:

  1. Third-Party Privacy Policies:
    • Roller is not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of these websites to understand their information-handling practices.
  2. No Endorsement:
    • Inclusion of links to external websites does not imply endorsement of their services, content, or privacy policies.
  3. Interaction with Third-Party Services:
    • If you choose to interact with a third-party website, any personal information you provide is governed by their terms and privacy policies.

Your Choices & Controls

At Roller, we respect your rights to control how your personal information is used and shared. Below are the choices available to you:

  1. Marketing Communications:
    • You can opt out of receiving marketing communications from us at any time by replying "STOP" to text messages or by following the unsubscribe link in email communications.
    • For assistance, you can also reply "HELP" or contact us at info@rollerauction.com.
  2. Cookie Preferences:
    • Manage your cookie preferences through your browser settings to block or delete cookies. Please note this may impact your website experience.
  3. Access and Updates:
  4. Data Deletion:
    • You may request that your personal information be deleted, subject to legal and operational requirements. Please email info@rollerauction.com to submit a deletion request.
  5. Consent Management:
    • If you have provided consent for specific uses of your information, you can withdraw it at any time by contacting us.

How Do We Share Your Mobile Information?

Roller is committed to safeguarding your mobile information. The following policies apply to the handling of mobile data:

  1. No Sharing for Marketing Purposes:
    • We do not share mobile numbers or SMS-related data with third parties or affiliates for marketing or promotional purposes.
  2. Exclusion of Text Messaging Originator Data:
    • Text messaging opt-in data and consent details are exclusively used to facilitate communication between you and Roller. This information will not be shared with any third parties.
  3. Opt-Out Options:
    • You can stop receiving text messages at any time by replying "STOP." For assistance or additional information, reply "HELP."
  4. Message Details:
    • Message and data rates may apply. Message frequency varies based on your engagement and preferences.

Contact Us

If you have any questions, concerns, or require further clarification about this Privacy Policy, please do not hesitate to contact us:

Email: info@rollerauction.com
Mailing Address: Roller and Associates, Inc., 7500 York St, Denver, CO 80229

We are committed to addressing your inquiries promptly and ensuring your privacy is protected.